About Alex

Who I Am

I'm a technical product builder who bridges the gap between engineering and business impact. My background spans ecommerce development, physical product design, and data-driven growth, giving me a unique ability to see problems from multiple angles and build solutions that work in the real world. Whether I'm architecting Shopify Plus integrations, designing automation workflows, or analyzing user behavior data, I focus on creating systems that scale and deliver measurable results.

I thrive in fast-moving startup environments where I can work cross-functionally, move quickly from problem to solution, and continuously expand my technical capabilities. My bilingual communication (English/Spanish) and experience managing international suppliers across China, USA, and Mexico allow me to collaborate effectively across cultures and time zones.

What I Do

Development & Automation

I build custom technical solutions that turn operational bottlenecks into scalable systems. My approach combines hands-on development with strategic thinking about how technology can drive business outcomes.

Ecommerce Platform Development

Shopify Plus & Liquid: Custom theme development, checkout modifications, and headless commerce architectures. I build beyond out-of-the-box functionality—creating tailored D2C and B2B experiences that align with specific business models.

API Integrations: Shopify Admin API, Storefront API, and third-party service integrations (ERPs, email marketing platforms, review systems, marketplace syndication). I connect disparate systems to create unified workflows.

Frontend Development: HTML/CSS/JavaScript for custom modules, product pages, and conversion-optimized landing pages that deliver measurable lift.

Automation & Tooling

Python Development: Custom automation tools for image processing, data transformation, inventory management, and workflow optimization. I identify repetitive manual processes and build scripts that eliminate them—saving teams hours and reducing errors.

Process Optimization: Batch processing pipelines, API-driven content syndication, and automated quality assurance systems. I design workflows that scale without adding headcount.

Hardware Development: Experience with ESP-32/Raspberry Pi for IoT applications and PCB design using KiCAD for custom electronics projects.

What I Bring

Self-directed technical learning, ability to work autonomously or collaborate with engineering teams, and a product-minded approach that prioritizes solving the right problem over using the fanciest tech stack.

Product & Design

I've designed, manufactured, and brought physical products to market, giving me deep appreciation for the full product lifecycle from concept to customer hands.

Physical Product Development

CAD/CAM & 3D Modeling: Fusion 360 for precision mechanical design, Blender for high-fidelity product visualization and marketing renders. I create production-ready designs optimized for manufacturability.

Rapid Prototyping: FDM and resin 3D printing for iterative design validation. CNC milling experience for precision parts and tooling.

Manufacturing Coordination: End-to-end production management from supplier sourcing to quality control, with international vendor relationships across multiple continents.

Design & Creative

Adobe Creative Suite: Product photography editing (Lightroom, Photoshop), marketing video production (Premiere), and brand asset creation (Illustrator).

Figma: UI/UX ideation and prototyping for digital products and ecommerce experiences.

User-Centered Design: I validate design decisions through user research, behavioral data, and iterative testing—not personal preference.

What I Bring

Understanding of design constraints (technical, financial, manufacturing), ability to communicate with both creative and engineering teams, and experience shipping tangible products that customers love.

Analytics & Business Intelligence

I use data to identify opportunities, validate hypotheses, and measure impact. My analytical work directly informs product and growth strategy.

Data Analysis & Insights

Python & Statistical Analysis: Regression analysis (time-series, demand forecasting), data cleaning and transformation, and custom analytics dashboards. I turn messy data into actionable insights.

Excel & Stata: Financial modeling, P&L analysis, and econometric analysis for business planning and forecasting.

SQL: Database queries for customer segmentation, product performance analysis, and cohort analysis.

Ecommerce & Growth Analytics

Google Analytics 4: Conversion funnel optimization, user behavior analysis, and revenue attribution. I identify drop-off points and test solutions that improve key metrics.

SEO/AEO Performance: Semrush, Google Search Console, ChatGPT, Claude, & Perplexity for technical SEO audits, keyword research, and organic growth strategies.

A/B Testing & Experimentation: Hypothesis-driven testing frameworks for landing pages, email campaigns, and product features.

AI-Assisted Development

Claude (Code), ChatGPT (Codex): Accelerated development workflows, code review, and rapid prototyping. I use AI tools strategically to move faster without sacrificing quality.

Google Workspace AI (Gemini Code Assist, Deep Search, NotebookLM): Enhanced research, documentation, and collaborative problem-solving.

What I Bring

Business acumen to ask the right questions, technical rigor to find accurate answers, and communication skills to translate data into strategic recommendations that non-technical stakeholders can act on.

How I Work

Cross-Functional Collaboration: I've worked at the intersection of engineering, marketing, operations, and executive leadership—translating between technical and business languages to align teams around shared goals.

Startup Velocity: I excel in environments where speed matters. I prototype quickly, test assumptions, iterate based on feedback, and ship solutions that deliver immediate value while building toward long-term vision.

Strategic Execution: I don't just build what I'm asked to build—I probe the underlying problem, propose alternative approaches when appropriate, and ensure solutions address root causes rather than symptoms.

Continuous Learning: Technology evolves rapidly, and I stay ahead through hands-on experimentation, community engagement, and strategic use of learning resources. If a project requires a tool I haven't used, I learn it.

Let's Build Something

I'm currently focused on ecommerce product engineering roles where I can combine technical development with strategic product thinking, particularly at startups and growth-stage companies working on interesting problems in beauty, health, or consumer brands.

If you're looking for someone who can dive into your Shopify codebase on day one, architect scalable automation solutions, and think strategically about product roadmap, let's talk.

Page updated

Google Sites

Report abuse